With over 25 years of experience as a Creative Lead. I’ve been asked, what motivates me to keep designing? Simple, it’s fun! I love what I do and it shows in the quality of my work.
In my career, it’s been a pleasure working with many talented and passionate people along the way. Striving for a shared goal of developing the best experience for the user.
I’ve been lucky, working with many wonderful companies. Just to name a few, Beckman Coulter, UnoCal 76 Petroleum and Agriproducts, Orange County Social Services, Valicia Salon, Balance Energy Studios, Clay Collaborations and Gexco.
When I’m not designing, you’ll find me outdoors, taking a walk, hanging at beach pretending that I still know how to surf or throwing the ball for my dog. But most likely I’m in the backyard cutting the grass and doing yard work.
› Implementing UX processes to develop User Experiences, UI’s, websites, email blasts, web banners and animated gif’s
› UX disciplines: information architecture, interaction design, user research, data analysis, brand strategist, content strategist, visual designer, development
› Focus group testing, stakeholder interviews, write and analyze surveys, leading stakeholder meetings, develop customer personas and messaging, usability testing – applying/evaluating the SUS (System Usability Scale) methodology
› Agile and LEAN processes
› Prototyping, site maps, user flows, wireframes, mock-ups, sketching
› Sketch, InVision, PhotoShop, Illustrator, AfterEffects, Cinema 4D, Sublime, WordPress
› Front-end development
› React framework
› React Native with Expo
› Implemented UX disciplines to develop all aspects of motion graphics from initial story boards to final video or animated gif’s
› AfterEffects, PhotoShop, Illustrator, Cinema 4D to create animations used for web, exhibits, kiosks, internal presentations
› Applied UX disciplines to develop all aspects of print design
› Developed concept to final implementation: concept development, initial comps, writing headlines and content, production of pre-press for all printed marketing materials, e.g., advertising campaigns, brochures, catalogs, case studies, corporate identities, data sheets, dye-cut folders, flyers, icons, illustration, infographics, news letters, packaging, presentations, trade show graphics, storyboards, typography
› Art directing photo shoots for people and product, location and table top, including prep, styling, retouching
› Press checks
› Develop Brand Guidelines
› Managing creative teams
› Time management, produced large volume of projects and managing multiple assignments concurrently, keeping quality at the highest level within brand guidelines
› Lead-generating portfolio with a broad range of projects, multiple industries, e.g., healthcare, agriculture, health and fitness, social services and decor, beauty, sporting goods
› Presenting concepts to senior leadership, stakeholders, clients
› Approachable working style to encourage feedback to improve the effectiveness of the product
WmTodd.com | 2015 – current
Freelance UX/UI Design
Beckman Coulter | 1999 – 2018
Senior Graphic Designer – Visual Designer
Sendziak Advertising and Design | 1991 – 1999
Linnell & Associates, Advertising Agency | 1991 – 1999
Len Scholl & Company, Advertising Agency | 1990 – 1991
Junior Art Director
University of California Irvine, Web Design Certification, 2019
Art Center College of Design, Bachelor of Fine Arts (BFA), Graphic Design and Packaging
I have always had a deep desire to learn. Whether completing the Web Design Certificate Program at UCI to increase my UX knowledge or taking tutorials on Lynda.com. I am currently reading the “Road to Learn React”, “React Design Patterns and Best Practices”, and “React Native in Action”, to add to my knowledge of coding. Additionally, I still work with Varsity Tutors to help me understand best practices.
If you have any questions, please do not hesitate to reach out to me.