Cell: 562.325.0793 bbsendziak@gmail.com

Bill Sendziak

With over 25 years of experience as a Creative Lead. I’ve been asked, what motivates me  to keep designing? Simple, it’s fun! I love what I do and it shows in the quality of my work.

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In my career, it’s been a pleasure working with many talented and passionate people along the way. Striving for a shared goal of developing the best experience for the user.

I’ve been lucky, working with many wonderful companies. Just to name a few, Beckman Coulter, UnoCal 76 Petroleum and Agriproducts, Orange County Social Services, Valicia Salon, Balance Energy Studios, Clay Collaborations and Gexco.

When I’m not designing, you’ll find me outdoors, taking a walk, hanging at beach pretending that I still know how to surf or throwing the ball for my dog. But most likely I’m in the backyard cutting the grass and doing yard work.

Proven Knowledge


Implementing UX processes to develop User Experiences, UI’s, websites, email blasts, web banners and animated gif’s

UX disciplines: information architecture, interaction design, user research, data analysis, brand strategist, content strategist, visual designer, development

Focus group testing, stakeholder interviews, write and analyze surveys, leading stakeholder meetings, develop customer personas and messaging, usability testing – applying/evaluating the SUS (System Usability Scale) methodology

Agile and LEAN processes

Prototyping, site maps, user flows, wireframes, mock-ups, sketching

Sketch, InVision, PhotoShop, Illustrator, AfterEffects, Cinema 4D, Sublime, WordPress

Front-end development

HTML5, CSS and JavaScript

React framework

React Native with Expo


Implemented UX disciplines to develop all aspects of motion graphics from initial story boards to final video or animated gif’s 

AfterEffects, PhotoShop, Illustrator, Cinema 4D to create animations used for web, exhibits, kiosks, internal presentations

Applied UX disciplines to develop all aspects of print design


Developed concept to final implementation: concept development, initial comps, writing headlines and content, production of pre-press for all printed marketing materials, e.g., advertising campaigns, brochures, catalogs, case studies, corporate identities, data sheets, dye-cut folders, flyers, icons, illustration, infographics, news letters, packaging, presentations, trade show graphics, storyboards, typography

Art directing photo shoots for people and product, location and table top, including prep, styling, retouching

Press checks

Develop Brand Guidelines

Managing creative teams

Time management, produced large volume of projects and managing multiple assignments concurrently, keeping quality at the highest level within brand guidelines

Lead-generating portfolio with a broad range of projects, multiple industries, e.g., healthcare, agriculture, health and fitness, social services and decor, beauty, sporting goods

› Presenting concepts to senior leadership, stakeholders, clients

Approachable working style to encourage feedback to improve the effectiveness of the product


WmTodd.com | 2015 – current
Freelance UX/UI Design

Beckman Coulter | 1999 – 2018
Senior Graphic Designer – Visual Designer

Sendziak Advertising and Design | 1991 – 1999
Freelance Design

Linnell & Associates, Advertising Agency | 1991 – 1999
Art Director

Len Scholl & Company, Advertising Agency | 1990 – 1991
Junior Art Director


University of California Irvine, Web Design Certification, 2019

Art Center College of Design, Bachelor of Fine Arts (BFA), Graphic Design and Packaging


I have always had a deep desire to learn. Whether completing the Web Design Certificate Program at UCI to increase my UX knowledge or taking tutorials on Lynda.com. I am currently reading the “Road to Learn React”, “React Design Patterns and Best Practices”, and “React Native in Action”, to add to my knowledge of coding. Additionally, I still work with Varsity Tutors to help me understand best practices.

Contact Bill

If you have any questions, please do not hesitate to reach out to me.




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