In my career, it’s been a pleasure working with many talented and passionate people along the way. Striving for a shared goal of developing the best experience for the user.

I’ve been lucky, working with many wonderful companies. Just to name a few, Beckman Coulter, UnoCal 76 Petroleum and Agriproducts, Orange County Social Services, Valicia Salon, Balance Energy Studios, Clay Collaborations and Gexco.

When I’m not designing, you’ll find me outdoors, taking a walk, hanging at beach pretending that I still know how to surf or throwing the ball for my dog. But most likely I’m in the backyard cutting the grass and doing yard work.

UX/UI DESIGN

› Implementing UX processes to develop User Experiences, UI’s, websites, email blasts, web banners and animated gif’s

› UX disciplines: information architecture, interaction design, user research, data analysis, brand strategist, content strategist, visual designer, development

› Focus group testing, stakeholder interviews, write and analyze surveys, leading stakeholder meetings, develop customer personas and messaging, usability testing – applying/evaluating the SUS (System Usability Scale) methodology

› Agile and LEAN processes

› Prototyping, site maps, user flows, wireframes, mock-ups, sketching

› Sketch, InVision, PhotoShop, Illustrator, AfterEffects, Cinema 4D, Sublime, WordPress

› Front-end development

› HTML5, CSS and JavaScript

› React framework

› React Native with Expo

MOTION DESIGN

› Implemented UX disciplines to develop all aspects of motion graphics from initial story boards to final video or animated gif’s 

› AfterEffects, PhotoShop, Illustrator, Cinema 4D to create animations used for web, exhibits, kiosks, internal presentations

› Applied UX disciplines to develop all aspects of print design

PRINT DESIGN

› Developed concept to final implementation: concept development, initial comps, writing headlines and content, production of pre-press for all printed marketing materials, e.g., advertising campaigns, brochures, catalogs, case studies, corporate identities, data sheets, dye-cut folders, flyers, icons, illustration, infographics, news letters, packaging, presentations, trade show graphics, storyboards, typography

› Art directing photo shoots for people and product, location and table top, including prep, styling, retouching

› Press checks

› Develop Brand Guidelines

› Managing creative teams

› Time management, produced large volume of projects and managing multiple assignments concurrently, keeping quality at the highest level within brand guidelines

› Lead-generating portfolio with a broad range of projects, multiple industries, e.g., healthcare, agriculture, health and fitness, social services and decor, beauty, sporting goods

› Presenting concepts to senior leadership, stakeholders, clients

› Approachable working style to encourage feedback to improve the effectiveness of the product

WmTodd.com | 2015 – current
Freelance UX/UI Design

Beckman Coulter | 1999 – 2018
Senior Graphic Designer – Visual Designer

Sendziak Advertising and Design | 1991 – 1999
Freelance Design

Linnell & Associates, Advertising Agency | 1991 – 1999
Art Director

Len Scholl & Company, Advertising Agency | 1990 – 1991
Junior Art Director

University of California Irvine, Web Design Certification, 2019

Art Center College of Design, Bachelor of Fine Arts (BFA), Graphic Design and Packaging

I have always had a deep desire to learn. Whether completing the Web Design Certificate Program at UCI to increase my UX knowledge or taking tutorials on Lynda.com. I am currently reading the “Road to Learn React”, “React Design Patterns and Best Practices”, and “React Native in Action”, to add to my knowledge of coding. Additionally, I still work with Varsity Tutors to help me understand best practices.